Acid Rock, 1982
, 4 min 9 s, colour, sound
Courtesy of Electronic Arts Intermix (EAI), New York
Since the end of the 1970s Dara Birnbaum has been making videos and installations in different formats with which she tries to recontextualise and subvert the icons of pop culture and the mass- media archetypes related to the consumer society and television. This is why her works sometimes take the form of telefilms, soap operas, sports programmes, publicity spots or music videos, into which she inserts subtexts that critically deconstruct the underlying ideology of the images. This is the approach taken in Acid Rock, a video made in 1982 for Documenta 7 in Kassel, during the period when the MTV music video channel flourished and had most influence in the American music industry. Dara Birnbaum recomposes the Doors’ song L.A. Woman and appropriates elements from advertising as though they were ready-mades, turning them into a feminist and anti-consumer tirade criticising the sexism of television advertising.
I remembered a game as I was waiting in the passenger lounge for the ferry to arrive just a few minutes ago. A game we used to play at home when I was young, in my country that is very far away from here, a relic from the distant past; I don’t even remember how we used to play it. The kind of game that makes me feel a thousand times lonelier than I already am among the crowd waiting to get on the ferry.
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