Chermayeff & Geismar

Symbols, logotypes and graphic design from the last five decades

January 24 - March 25, 2007

In 2007, the galleries of Pera Museum hosted the works of outstanding artist  Ivan Chermayeff and his esteemed partner Tom Geismar, who were the distinguished guests of the Museum and of Turkey. Considered as one of the most brilliant graphic designers of the 20th century, Ivan Chermayeff has created a number of truly memorable designs with his partner Tom Geismar and has honored our country several times with his presence. Through his unique and exceptional work on the emblem, logo and corporate identity designs of Koç Holding and various other Koç companies, he has made it possible for the names of these institutions, and by extension that of Turkey, to be acknowledged by the world of design.

In 2006, Ivan Chermayeff and Tom Geismar created the emblem, logo and corporate identity designs of the Suna and İnan Kıraç Foundation, as well as the Pera Museum. The two designers' artistic creation of over fifty years was displayed at the Pera Museum.

Since its founding in 1957, Chermayeff & Geismar has pioneered a transformation in the practice of graphic design. Located in New York but working for clients in many countries, especially Turkey, they have pursued a collaborative, multidisciplinary approach across a broad range of projects and disciplines, from the development of scores of famous trademarks to the design of notable museum exhibitions, from hundreds of imaginative posters for cultural events to large-scale artworks for distinguished architectural projects.

Throughout all these tasks, Chermayeff & Geismar's work has remained consistent, not in style, but in its approach to design. Accepting the Modernist ideal that design is a problem-solving discipline, they have sought to humanize that ideal through humor, artistic invention and an entrepreneurial spirit.

"As duos go, in the design world at least, Chermayeff and Geismar are as familiar as Lennon and McCartney, with almost as many greatest hits to their names, including some appearing in this catalogue. After starting their partnership in 1960, they established themselves as undisputed masters of late-twentieth-century American modernism."

Steven Heller,
Art Director
The New York Times Book Review

Chermayeff & Geismar

Chermayeff & Geismar

Considered as one of the most brilliant graphic designers of the 20thcentury, Ivan Chermayeff has created a number of truly memorable designs with his partner Tom Geismar. Through his...

Medicinal Herbs in Byzantium

Medicinal Herbs in Byzantium

Knowledge of plants and the practice of healing are closely entwined. The toxic or hallucinogenic nature of some roots, and the dangers associated with picking them, conferred a mythical or magical character and power. 

Kozbekçi Mustafa Ağa

Kozbekçi Mustafa Ağa

When Karl XII of Sweden was defeated by Tsar Peter the Great of Russia in 1709, he fled to the Ottoman Empire and settled in Bender with his entourage for five years.

A Solitary Eagle in the Sinai Desert

A Solitary Eagle in the Sinai Desert

John Frederick Lewis is considered one of the most important British Orientalist artists of the Victorian era. Pera Museum exhibited several of Lewis’ paintings as part of the Lure of the East exhibition in 2008 organized in collaboration with Tate Britain.